Don’t miss out on major profit potential that’s just a send-away
When it comes to driving consistent sales and building loyal customers, your email list is your secret weapon. The average email marketing delivers an average ROI of $36 for every $1 spent—making it one of the most powerful tools in your small business arsenal. But how do you actually grow that list and keep it thriving?
Let’s break down how to collect email addresses into a simple, four-step process.
1. Offer Irresistible Incentives
People don’t just hand over their email addresses for nothing. If you want to collect email addresses effectively, you need to offer something valuable in return. Think downloadable guides, exclusive discounts, or even a free mini-course. Ultimately, your incentive should align with what your audience wants most.
Once you’ve made your offer, promote it wherever and however possible—your website, social media, and in-person events. It should be easy to access with a clear call-to-action.
2. Use High-Converting Email Capture Tools
Pop-ups, slide-ins, or embedded sign-up forms are all strong email capture tools to consider—and I recommend you pick one or two to start with.
After you figure out what you’re going with, add them to your website or lead magnet webpage, keeping them as simple and enticing as possible. Use language that speaks directly to your audience’s needs—like “Get weekly tips to grow your small business straight to your inbox.”
After you’ve got your first few launched, you’ll be able to test different form placements and designs and see what works best. Once you do? All you have to do is profit, rinse, and repeat.
3. Leverage Social Media to Drive Sign-Ups
Your social platforms are goldmines for email list growth—and you won’t have to use complex outreach tools or exterior platforms to make the most of what you’ve got.
Instead, use posts, stories, and ads to promote your offer and direct followers to your email sign-up page. Focus on highlighting the value they’ll get by joining your list—whether it’s insider updates, exclusive offers, or actionable tips.
By keeping your messaging transformation or “end goal” oriented, you get instant buy-in from your audience—and you’ll be able to grow more quickly as a result.
4. Partner with Other Businesses
Looking for other ways to grow your reach? Team up with complementary brands to grow your email list. You can do this by hosting a giveaway or co-create a resource, then sharing the email leads with whoever is involved.
This method is often overlooked—and it’s a win-win that allows you to expand your reach while adding value to your audience (and collaborative network!)
- Pro Tip: remember to optimize and track the performance of your landing pages’ copy.
Ready to Grow Your Email List?
Building an email list takes strategy, but it’s one of the best investments you can make for your small business. Need help creating offers, setting up email capture tools, or developing your strategy? Let’s connect and take your email marketing to the next level.
