10 posts. Everything Rachel has written on cmo.
A marketing consultant brings senior strategy to a local business part time. Here is what they handle, and the signs your current approach needs one.
CMOThe VP of Marketing executes. The CMO sets strategy. Here is how the two roles differ, and why a fractional CMO often fits a small business better.
CMOA market strategy consultant audits what you run now, finds the gaps, and builds a plan. Ten signs your small business is ready to bring one in.
CMOWhat a brand consultant actually does, from strategy and positioning to consistent messaging, plus the signs your business is ready to bring one in.
CMOTen things to check before you hire marketing help, from a proven track record and scalability to knowing when a fractional CMO beats a full time hire.
CMOBefore you hire a marketing chief, know what to test for: strategic vision, data fluency, brand building, budget control, and sales alignment among them.
CMOA fractional marketing director gives you executive level strategy part time. Here are 10 things one actually does, from budget focus to brand consistency.
CMOHow a part-time CMO differs from a consultant and from a full-time hire, what the role owns day to day, and how to get real value out of it.
CMOWhat an outsourced CMO does, how the role differs from a part-time CMO, and ten situations where executive marketing leadership without a salary fits.
CMOA fractional CMO gives you senior marketing leadership part time. Here are the problems it solves, from scattered strategy to an inconsistent brand.
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