33 posts. Everything Rachel has written on marketing best practices.
A cold email swipe file for B2B founders. Six full emails that got answered, filed by situation, with what each one's doing and the variable to swap.
Marketing Best PracticesSix lead magnet structures that actually get built and downloaded, with the skeleton, the headline formula, and how long each one really takes to make.
Marketing Best PracticesSkip the persona workshop. Your ideal customer already paid you, probably twice. The pattern is in your own books, waiting to be read.
Marketing Best PracticesA year of daily prompts, one blunt roast, and the patterns AI picked up along the way. Read it, then ask your own assistant what it has learned about you.
Marketing Best PracticesOrganic traffic is the unpaid search visits that compound over time. Here is how it differs from your other traffic sources, and how to build more of it.
Marketing Best PracticesPlan a launch that holds up: research the market, tell a story buyers connect with, run several channels, test and adjust, then keep momentum after day one.
Marketing Best PracticesA funnel ends at the conversion. A loop turns customers into referrals that feed the next cycle. Here is how the two models differ and when each one fits.
Marketing Best PracticesWork through a five step audit: set the scope, pick KPIs, check branding, walk the full customer journey, then decide what to keep, stop, start, or improve.
Marketing Best PracticesMarketing that only works when you hustle is not a strategy. Build goals, audience data, automation, high ROI channels, and reusable assets that scale.
Marketing Best PracticesContent strategy is not just for big brands. Set goals, pick platforms your buyers use, lead with story, stay consistent, and measure what the content does.
Marketing Best PracticesSkip the algorithm chase. Build a website that works around the clock, use email to nurture leads, network in person, and claim your local search listings.
Marketing Best PracticesFour ways AI can quietly weaken your marketing: creativity that flattens, personalization without relevance, strategy on autopilot, and ethical risk.
Marketing Best PracticesStudy your best customers, build a persona from real research, then match your message to their pain points so you stop chasing leads that never close.
Marketing Best PracticesData and creative work are not opposites. Five ways to treat insight as the starting point for ideas, from analyst and creative pairing to testing concepts.
Marketing Best PracticesA working list of growth tools for 2026, including CRM automation, Zapier, Google Analytics, and ClickUp, with what each one actually handles for you.
Marketing Best PracticesJessica Simpson built a billion dollar business on being real. Kendall Jenner promoted Fyre Festival and paid for it. Five lessons from the comparison.
Marketing Best PracticesFour steps to build your list: offer an incentive people want, add capture forms to your site, promote sign ups on social, and partner with other businesses.
Marketing Best PracticesWatch what your local market is talking about: community social conversations, local SEO and search data, area events, then test and adjust your approach.
Marketing Best PracticesGrowth hacking on a small budget: know your audience in detail, run constant experiments, and lean on free or cheap tools to scale what actually works.
Marketing Best PracticesFive steps to a brand voice that sounds like you: research your audience, define your values, pick a voice, sharpen your value proposition, then test it.
Marketing Best PracticesSix ways a CRM can take repetitive marketing work off your plate, from automated replies and lead nurturing to centralized tools and reputation requests.
Marketing Best PracticesSet goals first, then build a repeatable plan. Seven ways to make content people return for, including storytelling, mixed formats, visuals, and clear CTAs.
Marketing Best PracticesA swipe file of lead magnet formats, checklists, templates, quizzes, videos and webinars, plus industry examples and tips for promoting what you create.
Marketing Best PracticesTactics without a plan are busy work. See what separates strategy from execution, and where a fractional CMO fits when a full time hire is out of budget.
Marketing Best PracticesPlan a lead magnet in five minutes: solve one specific problem, keep it quick to consume, write a clear title, design it simply, and make it easy to grab.
Marketing Best PracticesSeven fixes that help your site convert: one clear call to action per page, faster load times, mobile layout, simple navigation, social proof, and testing.
Marketing Best PracticesA swipe file of power words grouped by the job they do: attention, trust, emotion, urgency, value, curiosity. Each group notes where the words belong.
Marketing Best PracticesHeadline formulas that work, examples sorted by industry, tagline inspiration, and tips for writing your own so readers stop scrolling and keep reading.
Marketing Best PracticesReady to use CTA copy for downloads, bookings, purchases, newsletter signups, events, and free trials, plus button design notes and ideas for testing them.
Marketing Best PracticesPosting into silence? Seven habits that get replies: write like a person, know your audience, show up consistently, vary formats, and track what performs.
Marketing Best PracticesFive fixes for low open rates: sharper subject lines, better send timing, personalization tied to pain points, preview text that pulls, and steady testing.
Marketing Best PracticesA five email arc that warms new subscribers: welcome them, give value, share why you do this, introduce the offer, then close with urgency and a clear ask.
Marketing Best PracticesSubject line examples sorted by angle, including curiosity questions, urgency, and personalization. Borrow the structures and adapt them to your own list.
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